[논문] Related and unrelated product diversification and collaboration strategies: Comparison between the pharmaceutical and biopharmaceutical industries
In pharmaceutical and biopharmaceutical industries, developing and commercializing products require great investments and intensive clinical trials. With regard to managing the risk and uncertainty of such product development, especially given the low success rates, product diversification and collaboration strategies can be instrumental for firms. Especially, the differences in product development complexity and market condition among industries require more case-specific implications due to th ...